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| Exhibition Marketing |
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Marketing and PR support
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| A stand is not all you get! You will also receive a whole publicity campaign carefully designed by the organisers to help you maximize the business opportunities offered by the exhibition. The show is promoted extensively across Lebanon and the region to trade buyers from Syria, Jordan, Egypt, Saudi Arabia, Kuwait, UAE and other Gulf states. To ensure that you will get the best quality and quantity of visitors, here are some of the strategies used: |
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• Promotions in trade magazines, newspaper and newsletters
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| The important trade magazines in the region are participants and supporters of the show. They carry a wide range of coverage, including: editorial features, show previews and reviews, product highlights and news of the exhibitors. |
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• Direct mails and VIP invitations
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| Direct mailing to the region's key decision makers including architects, interior designers, industrialists, project owners, contractors, specifiers, hotel owners, agents and representatives as well as retail showroom buyers. An impressive dedicated show preview magazine featuring the participants at the show and their products is also sent a month before the show to trade buyers. Personal show invitations to VIP visitors are also included. |
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• Public relations
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| The PR department keeps close relations with the media, and issues regular press releases for greater publicity insuring TV, radio and press coverage throughout the region. |
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• Special presentations and events program
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| The Organisers will upon request arrange special presentations, meetings and press conference to further promote participating companies and their products at the show. |
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