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| Exhibition Marketing |
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More reasons why you should exhibit at Beirut Boat 2006
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• Access the entire Middle East market in one exhibition
• Establish your presence in a growing multi-billion market
• Reach buyers and decision makers from the Middle East region
• Generate new leads (both local and international)
• Showcase new products
• Be where the world industry leaders are
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Marketing and PR support
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| A whole publicity campaign is carefully designed by the organizers to help you maximize the business opportunities offered by the exhibition. The show is promoted extensively across Lebanon and the region to buyers from Kuwait, Saudi Arabia, the UAE, Jordan, Syria, Egypt, Turkey, Greece, Cyprus and other Gulf states. To ensure that you get the best quality and quantity of visitors, here are some of the strategies used:
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• Promotions in trade magazines
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| Newspapers and Newsletters The important trade magazines in the region are participants and supporters of Beirut Boat 2006. They carry a wide range of coverage, including editorial features, show previews and reviews, product highlights and news of the exhibitors.
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• Direct mails, VIP invitations and direct marketing
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• Direct marketing to our comprehensive database of boat and yacht owners
• Invitations to marina and resort members
• Special invitations to the region’s who’s who list
• Distribution of posters and other print materials
• Mailing of newsletters and preview magazines
• Promotions with marinas, marine clubs and interest groups
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• Public relations
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| The PR department maintains close relations with the media, and issues regular press releases for greater publicity ensuring TV, radio and press coverage throughout the region.Press conferences, special presentations, and events programmed. The Organizers will hold press conferences throughout the region to promote the show and will upon request arrange special presentations, meetings and press conference to further promote participating companies and their products at the show.
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